I confirm every inbound lead instantly, follow up personally within one business hour, and reactivate the old leads sitting dead in your inbox.
Did you know ~50% of inbound contractor leads don't get a real response within 24 hours? That's paid-for revenue walking to the competition.
Most contractors don't need more leads. They need to stop losing the ones they already paid for. You spend real money for a lead, but when they reach out while you're on a jobsite, with a customer, or done for the day, they've already contacted three other businesses, and one of them answered.
That's not a lead problem. That's a response problem. And Northlead is your solution.
New leads answered fast. Quiet leads followed up with. Old leads revived.
Every missed call, form fill, text, and DM gets an instant confirmation in seconds, followed by a real human response within one business hour.
No one-and-done callbacks. Leads get chased for 14 days until they book or tell us no.
I work through the last 90 days of dead leads sitting in your inbox and turn forgotten opportunities into qualified booked estimates.
We talk through your typical leads, project types, service areas, and your brand voice. I get access to your CRM, calendar, and lead sources.
You stay focused on the work. I respond, follow up, and book qualified appointments straight to your calendar. Leads never know they're not talking to your business directly.
Every Friday, you get a video overview and a one-page summary of what came in, what booked, what's still pending, and what to expect next week.
No more lost leads. Here's what happens with Northlead on the line.
Every new lead gets acknowledged immediately, so they don't keep searching while waiting for a reply.
Text or call. I introduce myself, ask the project basics, qualify the lead. Every lead gets an instant confirmation the moment it comes in; my personal follow-up lands within one business hour.
I send a reminder, confirm the homeowner is still available, and help prevent wasted trips from no-shows.
Northlead handles everything before the estimate. You avoid the hassle, show up to a qualified homeowner, and close the job.
Plug in your numbers. The math is conservative. Industry data assumes 50% of contractor leads go unanswered. Your actual loss may be higher.
Northlead is built for residential contractors across the Twin Cities metro who rely on booked estimates to grow.
If you're spending real money to get leads and still handling most follow-up yourself, we should talk→
I'm Allen Mullin, founder of Northlead, based in the Twin Cities. I've been on both sides of this. I've watched contractors spend real money getting leads only to drop them, and I've been the homeowner waiting on a callback that never came until I'd already booked someone else.
Northlead exists to make sure that doesn't happen.
You work directly with me. Not a call center, not an AI bot, and not a random "representative." Every lead gets handled with knowledge of your business, offer, and voice, so follow-up feels fast, professional, and personal.
Marketing agencies bring you new leads. I don't. I work the leads you already have. Different problem, different solution.
A confirmation goes out in seconds. Every lead, any time of day. A real, interactive response from me follows within one business hour.
Scheduled on your calendar, real project with budget readiness, in your service area, and the lead confirmed the appointment.
If they confirm instantly and follow up personally within 1 hour, run a 7-touch follow-up sequence, and reactivate your 90-day-old cold leads, you don't need me. If not, I fill those gaps.
$300 for a 14-day pilot, fully refundable if I don't book you at least one qualified estimate. Standard rate after that is $1,000/month plus $100 per qualified booked appointment.
No. After the pilot, it's month-to-month with 30 days notice.
Yes. I'm based in Minnesota. I only work with Twin Cities contractors.
Book a 30-minute audit call. I'll review your current lead handling, show you where the leaks are, and tell you whether the pilot makes sense for your business. No pitch deck. No high pressure.
Book my audit call